When we back to 1995, the Internet had a worldwide user base of less than 40 million. Today, there are almost 5 billion Internet users worldwide. The reason of this, its’ dramatic changes which emerged on internet day by day. Because the internet not only has been able to keep up with the developments in the world but also it was the main reason for innovations.
In this article you will find WEB 3.0 marketing strategies and the evolution of WEB 3.0!
Evolution of WEB 3.0
WEB 1.0, which began in 1990s and concluded in 2000s beginning, is the first wave of the internet. In addition to that The World Wide Web (WWW) was originally developed in WEB 1.0, which included static webpages.
The second wave of the internet is WEB 2.0, also known as the “social web”. With developments in web technologies, WEB 2.0 set the stage for start-ups like Facebook, Youtube and Twitter. We can say that the capacity of computers and servers that are linked to the internet is the main focus of WEB 2.0.
Next generation for the World Wide Web is WEB 3.0. Semantic Web is a feature of Web 3.0 that allows information to be reused and shared more simply among people. Moreover, through websites like online virtual shopping malls, which let users connect with one another and order products, Web 3.0 is constructing a virtual world within the Internet.
What is WEB 3.0 Marketing?
By offering richer and more interactive marketing options, Web 3.0 ecosystem improves the user experience. Marketers may be able to create a more efficient way to advertise their services and products with Web 3.0.
They have access to a wide range of information sources that might affect their purchase decision. Because of the improved user experience capabilities of Web 3.0 marketing, it promise a good future to marketers and their users.
Features of Web 3.0 Marketing
Semantic Web (SW)
The term of Semantic Web created by Tim Berners-Lee. The Semantic Web aims to convert the currently accessible Web of unstructured documents to a Web of data by enabling the insertion of semantic content in Websites.
Artificial Intelligence (AI)
The powers of the human mind may be modelled and even improved upon by machines thanks to AI which becoming more and more prevalent in daily life. For this reason, many sectors making investment in Artificial Intelligence.
Ubiquitous
The literal meaning of the Ubiquitous is “present, appearing or found everywhere.” and associated with the Internet of the Things (IoT), which refers to the overall network of interconnected technology devices. It is understood from that it is accessible by everyone, every device, and every application.
Decentralization
As its’ name applies, it is a decentralized network in which each internet user is accountable for his or her own data and content and there is no centralized authority in charge of the internet.
This decentralization can be explained in three main points:
Decentralized finance (DeFi): An ecosystem of smart contracts that enables users to sell and acquire financial services on a P2P (Peer-to-Peer) basis without the use of banks or credit unions.
Non-fungible tokens (NFTs): It use Blockchain Technologhy which can include photographs, musics, and videos.
Decentralized Gaming: The newest trends in late 2021 are blockchain games, which known as P2E (Play-to-Earn) games. These provide new opportunities for games while connecting the gaming and the real world with NFTs.
What are the Benefits of WEB 3.0 Marketing?
Data Operations
Users will have access to data in any situation thanks to decentralization. Since WEB 3.0 will not be controlled by a central, decentralized apps (dApps) will not be filtered or limited in any way.
Access to Information
It is driven mainly by the widespread use of smartphone and cloud apps to convert data access to be possible from anywhere. The goal is to provide users as much access to information as possible from any location in the world.
Blockchain Network
The blockchain network may be used by anybody to connect with by creating an address. The users’ access would not be limited because of their characteristic features or their location and they will access their dijital assets from any location in the world also.
Creator Economy Model
With the advent of WEB 3.0, all content developers now have a promising future. Since there are so many ways for middlemen to reach their audience, most content creators struggle to grasp the true worth of their work. Therefore, WEB 3.0 features might be very beneficial for them.
Privacy
Thanks to decentralization, it provides to users fundamental privacy rights by enabling individuals to control their personal data rather than businesses owning it.
No Server Failure
There would be no chance of server failure due to the lack of centralized servers, which is a concern that affects many centralized online services like Google.
WEB 3.0 Marketing Strategies
There are some strategies that are needed to be applied in marketing. We’ve made a list of the four most important key factors for you;
Blockchain Technology
Blockchain is a decentralized database that enables private and transparent transactions. It is crucial to used to power Web 3.0 apps and platforms.
NFT
There is a massive community for NFTs and it is undeniable fact that NFTs accepted as one of the most crutial material for digital marketing industry. Therefore, using NFTs would be an effective way to connect with customers and communities.
The Usage of Social Media
Web 3.0 business opportunities have become limitless since social media platforms have grown in popularity resently. The way people communicate and connect on certain websites has been completely rebuilt. This feature can be used by Web 3.0 business models to connect with their customers and create effective conversations with them.
3D
With the using of advanced VR technologies, The WEB 3.0 ecosystem would also feature more 3D graphics that effect in a good light for dissolving the barriers between physical and virtual worlds. As a result, following the 3D world will be essential.
How Will WEB 3.0 Impact Business?
WEB 3.0 will certainly bring us a lot of benefit and it will be also very likely to have an impact on the business world. From the advanced Blockchain technology which is used in, to the its decentralized ecosystem, all of them will make things as easy as possible.
As a result, WEB 3.0 will increase the interaction between users and the user experience will also change dramatically. That’s why many companies are looking for opportunities to join this WEB 3.0 era. Because they know that if they do not keep up with this era, it is possible to fail for them.
To Sum Up
Web3.0 is the internet’s unavoidable future and when we consider the place of the internet today, it is obviously clear that it will be in every area of our lives in the future. It has also great possibility that in a variety of ways,
Web 3.0 will have an impact on businesses. For this reason, it is extremely important to follow the developments in this domain.
